The Truth about Orrin Woodward and Life Leadership
There exist countless facts, testimonials and life-changing stories concerning the positive impact that Orrin and Laurie Woodward have made over the last 15 years to conclude anything other than the fact that they are time-tested leaders of leaders. However, because they have worked very hard to live for truth and justice, they are criticized. Because they work hard to develop people and develop a business system that educates people, they are criticized.
Could you imagine what the world will look like when Orrin Woodward actually accomplishes his first stated goal with Life Leadership: 1 million people reading good books; 1 million people turning off the media and listening to positive messaging; 1 million people striving to improve body, mind and soul? I believe that the world would be a better place. I am excited that there is finally somebody with an eschatology of victory focused on making the world that our children have to grow up in a better place. Orrin’s biggest challenge is that he has yet to create a training system good enough to fix ‘stupid’.
Read what other people are saying about Orrin Woodward:
The shocking part about Orrin Woodward, the man, is that he is not only driven to succeed, but he also desires to do so in the right way, based on principles. Indeed, if something is not based on principles, then Orrin refuses to function in that environment. He is more driven to improve himself daily because he understands the principle of The Law of the Lid: An organization grows to the level of its leader; therefore, Orrin continually attacks his own thinking in an effort to learn and grow. With all of that said, he is human and, therefore, has made mistakes. But his willingness to admit those mistakes and to do what he can to fix them is extremely impressive. In a world where people perpetually blame others, Orrin, instead, accepts responsibility and focuses on improving. It’s hard to not like someone like that. His humility and his faith also separate him from the crowd. In most organizations, the person that created it makes himself the supreme being of that company. Orrin, on the other hand, usually takes a back seat in order to let others lead and receive the glory. His goal is to surround himself with the best leaders, which takes a person who understands where he comes from and possesses a humble spirit that enables him to realize that one person doesn’t have all the answers. On a personal level, Orrin has developed a successful marriage with his wife Laurie and raised four wonderful kids.
I am so proud to be in business with Orrin Woodward for his courage to stand on principle. While many people talk the talk Orrin Woodward walks the walk. The “Amway Drones” accuse Orrin of being only concerned about money; however, as far back as 2005, he volunteered to take a pay cut to fix the business model. What leader that is only concerned about money would do that? Clearly Orrin is more concerned with helping new people win then padding his own pocketbook.
When Orrin chose to confront the powers-that-be, and try to fix the problems, he did so knowing it would jeopardize his respected position at the company. Instead of making millions while other struggled, Orrin risked bankruptcy and spent tens of millions of dollars in order to stand on his convictions. Orrin did not enter this conflict with the intention of starting a new company, or gaining more wealth; rather, he did it because principles he holds dear were at stake; freedom and justice.
I was with him one weekend during probably the hardest part of this fight when he said to me, “If Laurie and I have to sell everything and move back into a trailer, that is what we will do to make this right.”
Does that sound like a money-hungry greedy person, or a person who is willing to sell everything except his principles?
Orrin Woodward’ accomplishments include:
- Orrin Woodward is the co-author of the New York Times, BusinessWeek, and USA Today best-selling book, Launching a Leadership Revolution
- He is an honored alumni of the esteemed Kettering University for his incredible entrepreneurial achievements
- He was ranked #6 in 2011 on the Top-30 Leadership Guru list, alongside other world-class authors and thought leaders such as Stephen Covey and John Maxwell
- He was ranked #20 on the Inc. Magazine Top 50 Leadership and Management Experts, alongside John Maxwell, Stephen Covey and Ken Blanchard!
There have been thousands of books published by the leaders in other networks, but how many have made the NY Time best-seller list? Less than can be counted on one hand!
Orrin Woodward is a Leader
In one of the silliest blog postings I’ve ever read about Orrin, someone in public relations from a multi-billion dollar company (Amway Global) actually had the gall to call Orrin a “MIS-Leader”, despite the fact that over 40,000 people followed him out of Amway’s former sister corporation Quixtar. Have you ever heard of a billion dollar plus company singling out an individual to throw tomatoes at before? I certainly haven’t. In my mind, above anything else, this confirms Orrin must be a top leader because one of his billion dollar competitors fears him enough to write an entire blog post in a futile attempt to defame his leadership and character. Perhaps this is the real motivation for the Amway drones continued attempts to knock Orrin – they must be feeling pretty embarrassed, having misjudged the character and resolve of Orrin Woodward. Each time he receives another leadership award or accolade these guys are probably reaching for the towel to wipe the egg off of their faces. Orrin, the so called “MIS-leader” just won one of the most prestigious leadership awards in the country in direct competition with Jack Welch, Tony Robbins, and Jim Collins to name just a few of his peers. Ouch… that one had to hurt.
As Orrin Woodward and Life Leadership continue to grow, they will continue to be a lightning rod for critics. It is simply because they are trying to help people. Period. As a new person doing his or her research, you have to realize this simple truth and then jump on board. There is a lot of work to do and a lot of hurting people to help. Lets get to it!
An association fallacy is an inductive informal fallacy of the type hasty generalization or red herring which asserts that qualities of one thing are inherently qualities of another, merely by an irrelevant association. The two types are sometimes referred to as guilt by association and honor by association.
One the favorite tactics of Orrin’s critics is to try to discredit his two New York Times bestsellers. The gist of the accusation is that Orrin and his coauthors tried to manipulate the bestseller lists, in a similar manner to that reported by BusinessWeek, Forbes, and others.
Here’s what Orrin and his coauthors actually did:
- They encouraged members of their organization to buy the book, and incentivized them. In the case of Launching a Leadership Revolution, it was with a contest. With Leadershift, people who ordered through Amazon or Barnes & Noble got points.
That’s just basic Book Marketing 101. Non-fiction authors offer all kinds of incentives all the time for pre-ordering their books: special free webinars or conference calls, bonus e-books, and other exclusive content. How is this any different?
And it’s not a deliberate attempt to “game” the bestseller lists. Affect, sure, but not in any way that could be considered unethical.
In fact, there’s no attempt to conceal the fact that many of the sales were through bulk orders. People were offered 40 points for purchasing 5-9 copies and 100 points for 10 or more copies. On the NYT bestseller list, there’s a dagger (†) next to the title, indicating that some outlets report receiving bulk orders. Total transparency. If you’re really trying to game the list, you don’t do bulk orders.
It’s worth noting that on the same week Leadershift hit the list, 7 of the top 20 books in the category also had the same notation. Bulk purchases aren’t some sneaky under-the-table tactic — they’re a standard part of the book business.
Amthrax quotes Wikipedia out of context, saying that what Orrin and Chris and Oliver did is “considered unethical by publishers”, but actually read the article, and you’ll see the context of the Wikipedia quote is completely different:
In 1995, the authors of a book called The Discipline of Market Leaders colluded to manipulate their book onto the best seller charts. The authors allegedly purchased over 10,000 copies of their own book in small and strategically placed orders at bookstores whose sales are reported to Bookscan.
They bought their own book! If people can’t see how that’s completely different from simply incentivizing people to buy the book, as most non-fiction authors do, I don’t know what else to say.