Before you believe everything you read about the “Climb to the Top” article by Forbes online, make sure you check their facts. Beginning with their opening statements, the authors showcase their ignorance about the networking industry and made it clear that the goal was to publish a twisted version of the truth resembling propaganda at great risk of being libel. Since 2008 (when the original article was written) Orrin Woodward has been busy using “inter-sectional innovation” to create a brilliant business model known as Life Leadership. Check out clips from these 4 rebuttal articles to Forbes:
At the time of the article, Orrin Woodward was in a major legal dispute with Amway/Quixtar. Somehow, this important fact was not mentioned.
At the same time, Amway was funding a major advertising campaign in Forbes (no links online, but see 2008 Forbes Magazine for Amway ads).
Some of Amway’s principals were supporters of Steve Forbes and his political aspirations. (Click here)
Of all the people the journalist interviewed for the article (Orrin gave her complete access to everyone in his organization), the only person she quoted from her many interviews (other than Orrin himself and one guy standing in line to attend a meeting), was the negative husband of a woman in Orrin’s team that had never attended a single event, nor participated in any way. In contrast, not one of the many positive people interviewed were even mentioned.
When Orrin invited the journalist to his company’s international convention, offering her full back-stage access to everything and everyone, she politely declined because she had purchased tickets to attend a Willie Nelson concert instead.
The journalist referred to Network Marketing as “pyramid selling schemes,” proceeded to give a very incorrect description of how they supposedly function, and then wrote, “sounds like a chain letter, doesn’t it?”, even though networking companies operate legally in all 50 states every business day. AND Forbes itself has done many positive (or at least professionally balanced) articles on the industry, as recently as last month (Click here).
“One parting thought Orrin Woodward was in the middle of a multi-million dollar lawsuit against Amway at the time this article was written. Amway founders are some of the largest donators to the Republican Party… Steve Forbes is a former Republican Presidential Candidate and long time friend of the family. Plus Amway has been a long time client of Forbes Magazine.”
I asked Orrin how this unprecedented interview came to be. He said, “Shortly after joining Monavie, I received a call from the Team office stating that Forbes had contacted me asking for an interview about Team.” He continued, “Why would Forbes want to do an article on a small, $42 million dollar company? Especially when it was in the middle of the legal battle of its life?”
Being part of the process myself, I remember Woodward telling me the interviewer asked questions about Team being a pyramid, which anyone who knows anything about pyramid law would know it is nowhere near being a pyramid scheme. She also wanted to know why is it that some people don’t make money and others do. Other questions focused on how much did it cost to be a member of Team and so forth. Woodward continued to explain that Team wasn’t a MLM, it only supplied the support for those building one; but that seemed to fall on deaf ears.
It became obvious to both of us, based upon the question content, that his interview wasn’t about finding the good in Team. Regardless, Woodward knew he had nothing to hide and answered all the questions truthfully and completely. I know that Woodward personally invited the interviewer to the Columbus Major as a VIP, but she already had tickets for a Willie Nelson concert and had to turn the offer down.
I also remember my interview, which lasted for 40 minutes. I actually thought my interview went really well. She asked a lot of great questions. I told her how I was able to get out of massive amounts of debt, how my marriage was dramatically improved, how I thought Orrin Woodward was an amazing leader, and that I thought the Team business was the best financial decision I’d ever made. Interestingly, not a single word of that 40 minute interview was used. Instead, a short quote jabbing Team about a man and woman who had gotten divorced due to her involvement in Team and Amway was used instead.
As it turns out, the man quoted in the Forbes article was an atheist and the woman a Christian. But the man claimed in the article the divorce was blamed on her involvement with Team. Why would Forbes choose to quote this person and not me? Or better yet, any of the thousands who believe that Team has strengthened their marriage? Had the interviewer attended the convention she could have asked any number of people the blessing Team has been in their lives. And yet all that was used was one negative quote about a divorce.
Meanwhile, I began asking my own questions. What led the reporter to take this article in the first place? What was her background in the leadership field and did she understand the moral dimensions from a Christian perspective? She admitted she had never heard of John Maxwell (the #1 leadership teacher) nor, even though living in Chicago, had she ever heard of Bill Hybels (pastor of Chicago’s largest church.)
Every reputable network marketing organization separates itself from pyramid schemes and scams by ensuring significant sales to outside customers of its products. Impressively, LIFE Leadership has over 40% of its monthly subscriptions going to customers who are not even part of the compensation plan. This is a testament to just how good the leadership materials are from LIFE.
Sadly, some people have drawn the conclusion that network marketing is like a lottery where only a few draw the winning ticket and everyone else loses. In truth, I was one of those people until I took the time to study the numbers myself. Here is my story of how I went from a community building skeptic to building one of the largest leadership communities in North America.
I would also encourage you to read the condensed business history of Orrin Woodward and his amazing band of mighty men (here is the link). As Life Leadership moves towards a billion dollar plus company, eventually Emily Lambert, Klaus Kneale and Forbes will have to write a detraction and an apology letter to Orrin Woodward this amazing group of leaders known as Life Leadership.