Part 2 – Orrin Woodward and the Early Years (back in the day!)
The Story of Life Leadership
(The Story of the most unlikely of friends, building the most unlikely of businesses, starting from the most unlikely of small towns…)
Just as the American story of freedom is filled with hope, sacrifice, providence, thin threads, great deeds, heroes and villains – so is the story of Life Leadership. The formation of America and the formation of Life Leadership are both real-life David and Goliath tales that are equally astonishing and almost unbelievable. Generally speaking, both stories begin with the growth and expansion of a smaller group of people filled with hopes and dreams of a bright future. Next is the part where a larger governing group begins to take advantage of that smaller group. What follows in each story is that the smaller group gets pushed around long enough, then, the smaller group decides to fight back. Eventually, other neighboring parties become impressed with how ‘scrappy’ the underdog is, and they are inspired to join the fight and root for the smaller group’s victory (especially if there is a mutual benefit). In both cases, the outside help could not have come at a better time. Many people would argue that in both cases, if the smaller group did not receive help, the battles would have been lost to the larger group. Now, let us replace generalities with details:
Now that we have reviewed your American History of Independence in Part 1, let me tell you the tale of Orrin Woodward, Chris Brady and a group of men and women that, back in 1999, simply called themselves ‘The Team’. Just like colonial America prior to 1776, the men and women of The Team had no idea that they would be thrust into a similar battle for entrepreneurial independence (ultimately leading to the formation of the Life Leadership Business). For creative flair, feel free to pause your reading and queue up the soundtrack from the movie, Braveheart, before reading further. The historical timeline follows as such:
- 1993 – Orrin Woodward joins Amway in hopes to get his baseball card collection back. Orrin ends up going to a few meetings, pulling money from his employee 401k fund, and gets started leveraging his initial investment to build a network.
- 1995 – Chris Brady joins Orrin Woodward’s group as a low-cost, flexible alternative to starting a conventional franchise (in order to escape the corporate ‘rat race’). Chris was, at the time, conducting extensive research in the advantages and disadvantages of all types of enterprises, concluding that Orrin’s plan may just work.
- September 1999 – The owner’s of Amway form a shell company called Alticor. This was immediately followed by the formation of a new e-commerce company called Quixtar, separate from Amway, with Alticor owning both divisions separately. Members of Amway are giving the option to leave Amway (and it’s branding) and join the new e-commerce company, Quixtar. (As you can imagine, this helped tremendously with Orrin & Chris’s marketing efforts).
- 2000 – Following a series of losses in a ‘friendly’ marketing competition, Orrin Woodward and Chris Brady begin to understand the power of ‘social capital’. This led them to create their own training company to help develop leaders within their organization. This was an effort to clear up the confusion of ‘best practices training’ in the industry and increase growth using a strategy later dubbed ‘Team Approach’. Training centered on the fact that new products and new technology were not the key to success in a marketing business; instead, true leadership at the individual level was (and still remains) the key to success in business.
- 2000-2007 – Unprecedented growth occurred within the Team organization! Many people were very happy and successful in this ‘new world’ of prosperity. The Quixtar executive staff was impressed and the Team enjoyed a period of incredible wealth creation for the entire organization. Furthermore, Orrin Woodward’s organization was repeatedly recognized as the fastest growing organization in all of Quixtar, representing nearly $200 million in total group sales at its peak. Read the following excerpt from Orrin’s article:
The online model fit our young and hungry team perfectly. In fact, from 1999 through 2007, Laurie and I led the fastest growing organization within the whole company. We grew from several hundred to over ten thousand people attending events and our sales increased from a couple hundred thousand dollars to over one hundred million dollars! In addition, many other teams sought our training and started growing resulting in nearly another hundred million dollars in volume. Our training organization, in other words, was responsible for nearly $200 million of Quixtar’s total sales.
The plot begins to thicken; stay tuned for Part 3!
Part 1 – An important review of American History facts
OK, its time to clear up the story of MonaVie, Orrin Woodward and Chris Brady once and for all! Once again, the antagonists continue to twist the facts and get the story wrong. The funny thing about actual events is that they typically do not require any embellishment or exaggeration – they are full of drama and suspense all by themselves!
The dramatic history deserves to be properly told concerning the events leading up to Orrin Woodward’s business partnership with Dallin Larsen and MonaVie, then onward to the launch of Life Leadership. This series of articles will illuminate, in more detail, the incredible chain of events in an effort to capture the honorable deeds of a few brave men and women in American business history.
In order to fully appreciate these ‘major motion picture worthy’ details of this moment in history, we need to take a peek backwards 247 years into American history – to a time where honor and duty were a matter of course for statesmen around the world.
“The time is near at hand which must determine whether Americans are to be free men or slaves.” –George Washington
In case you were sleeping in your high school American History class, let us recall some of the major highlights leading up to the American Revolutionary War and the beginning of the United States of America:
- Jan. 17, 1706 – Benjamin Franklin born in Boston, MA
- Feb. 22, 1732 – George Washington born in Virginia
- Apr. 13, 1743 – Thomas Jefferson born in Virginia
- 1754 – 1763 – The French and Indian War occured.
- Mar. 1765 – English Parliament imposes the first direct tax on American colonies, called the Stamp Tax. This was to help pay for British military organization in America. It was the first time colonialists united together in opposition.
- Sept. 1768 – English warships sail into Boston Harbor to “keep the peace”. Part of the unrest was caused by the Townshend Revenue Act (a new tax to help pay for increased British military presence in the American colonies).
- 1770 – The American colonies are growing like crazy – population reaches 2,210,000
- March 5, 1770 – Boston Massacre occurs when British troops shoot into a mob at point blank range.
- April 1770 – The Townshend Acts are repealed by the British Crown.
- May 10, 1773 – The Tea Act takes effect, giving the British East India Trade Company a monopoly position on all tea imports.
- December 16, 1773 – Boston Tea Party! 8,000 Bostonians gather to hear Sam Adams tell them that British warships will not leave the harbor until all tea taxes are paid. Later that night, colonial activists disguised as Mohawk Indians board the ships and dump 342 containers of tea into the harbor. (What a bunch of Rascals!)
- March 23, 1775 – In response to escalating tensions between American colonies and the British Crown, Patrick Henry delivers his famous “Give me liberty or give me death!” speech. 7 days later, the New England Restraining Act is endorsed by King George III requiring that the colonies trade exclusively with England; and also bans fishing in the North Atlantic.
- July 5, 1775 – After the past year of escalated tension, including the Battle of Bunker Hill, the Continental Congress adopts the Olive Brach Petition – which expressed hopes of reconciliation with the British and King George III. King George refuses to even look at it and declares the Americas to be in a state of open rebellion.
- March 4-17, 1776 – Americans capture Dorchester Heights (above Boston Harbor) and point cannons (captured from Fort Ticonderoga) at the British Fleet stationed there, forcing the British to evacuate. A small victory breeds confidence!
- May 2, 1776 – The Americans, fragile and in need of help, receive foreign support from France and Spain! King Louis XVI of France commits 1 million dollars in arms and munitions to help the cause of freedom. Spain then also promises support. For financial perspective, $1 million in 1776 can be conservatively translated to $28 million in today’s currency.
- Feb 6, 1778 – After almost 2 years into the Revolutionary War, France and America sign two treaties: Treaty of Amity and Commerce and a Treaty of Alliance. They pledge to fight Britain until American Independence is won. A year later, Spain enters the war as an ally of France. The following year, the British are engaged in fighting all over the world.
- Sept 3, 1783 – Treaty of Paris is signed by the United States and Great Britain, ending the war and sealing American independence for good. This is the true beginning point for the Great Republic that, despite its faults, has been a place where its citizens can enjoy life, liberty and the pursuit of happiness.
I realize that a pure historian would be pulling their hair out right about now yelling, “you skipped some of my favorite parts!” My apologies. This condensed review should be sufficient to stir the imagination enough to appreciate the following tale of events. Stay tuned for Part 2.